Sports drinks often force people to do their best until the end without taking a break. On the other hand, Powerade came to pay attention to the power of stopping and created a new platform idea 'Pause is Power.' To bring it to life Powerade has chosen 4 renowned Korean athletes and delved to show their personal pause moment along with a technical rewind.
Overview
Capability
- advertising
Team
- Ogilvy Korea CS 1
On-air
- 2024-05 ~