Pause is Power – Kim MinjaePowerade

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Overview

Sports drinks often force people to do their best until the end without taking a break. On the other hand, Powerade came to pay attention to the power of stopping and created a new platform idea 'Pause is Power.' To bring it to life Powerade has chosen 4 renowned Korean athletes and delved to show their personal pause moment along with a technical rewind.

Capability

  • advertising

Team

  • Ogilvy Korea CS 1

On-air

  • 2024-08 ~